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Google AI Mode

Understanding and preparing for Google AI Mode

Google AI Mode is transforming search. Replacing traditional links with AI-generated summaries, this shift demands a new content strategy. Learn what Google AI Mode is, how it works, and how to prepare your website for the future of search.

Google search central news

Google - simplifying URLs displayed on mobile

Have you noticed a change in how URLs appear in your mobile Google search results lately? Google has just rolled out an update that simplifies the way URLs are displayed on mobile devices, and it's significant for all of us working in web technology. Why It's

Google news

Google revised its crawler documentation to emphasize the need for better caching

Google’s revised crawler documentation stresses the importance of HTTP caching to enhance web performance. By implementing practices like ETag headers and supporting efficient HTTP protocols, you can reduce server strain, improve user experience, and align with Googlebot’s caching requirements.